000			01424cam a2200205 i 4500
020			_a9780415717946 (hardback)
020			_a9780415815857 (pbk.)
040			_cCUS
082	0	0	_a808.066302 _bFRI/W
100	1		_aFriedmann, Anthony.
245	1	0	_aWriting for visual media / _cAnthony Friedmann.
250			_aFourth edition.
260			_aNew York : _bFocal Press, _c2014.
300			_axxiv, 446 pages : illustrations ; 28 cm
504			_aIncludes bibliographical references (pages 407-411) and index.
505			_aDefining the problem. Describing one medium through another -- A seven-step method for developing a creative concept -- Describing sight and sound -- The stages of script development -- Solving communication problems with visual media. Ads and PSAs: copywriting for visual media -- Corporate communications: selling, telling, training, and promoting -- Documentary and nonfiction narrative -- Entertaining with visual media. Visual story telling: dramatic structure and form -- Writing techniques for long-form scripts -- Television series, sitcoms, and soaps -- Writing for interactive and mobile media. Writing and interactive design -- Writing for interactive communications -- Writing for video games -- Writing for mobile media platforms -- Anticipating professional issues. You can get paid to do this.
650		0	_aMass media _xAuthorship.
650		0	_aVisual communication.
942			_cL2C2
999			_c5405 _d5405