000 02257nam a2200181 4500
999 _c4867
_d4867
020 _a9788131311134
040 _cCUS
082 _a070
_bSIN/J
100 _aSingh, J. K.
245 _aJournalism and mass communication
_cJ. K. Singh
260 _aNew Delhi:
_bA.P.H. Publishing Corporation,
_c2011.
300 _a270 p.
504 _aIncludes bibliography and index
505 _a1. Mass Communication—Basic Concepts Functions of Communication; Functional Meaning of Communication; Concept of Mass Communication; Elements of Mass Communication; Media of Mass Commu nication; Functions of Mass Communication 2. Theories and Models of Mass Communication Characteristics of Theory; Normative Theories; Mass Society Theories; Social-Scientific Theories; Theories of Media, Culture and Society; Active Audience Theories; Theories of Media Violence; Common Sense Theories; Models of Mass Communication 3. Mass Media The Print Media; Broadcast Media; Films; Recorded Music; Computers and New Media; Differences between Media; Modern Media Environment 4. Impacts of Mass Media on Society Media Effects; Issues of Mass Media Effects; Media's Harmful Effects; Uses and Gratifications Concept; Cultural Effects 5. Journalism as a Profession Meaning and Definition! of Journalism; History of Journalism; Journalism in India; Role of Journalism in Society; Challenges of Professional Journalism; International Journalism; Online Journalism; Journalism: Changing Trends 6. News, Types of News; News Structure; Elements of News; Newsworthiness; Functions of News; News Sources; Scope of News; Writing a News Story ; Types of News Writing; News Room: Structure and Functions; Role of a Journalist- Qualities of a Journalist; Modern Trends in Journalism 7. Journalism and Ethics Human Values and Journalism Ethics; Ethical Decision Making; Resolveing Ethical Dilemmas; Freedom and Responsibility; Accuracy and Fairness; Independence 8. Media Laws in India Media Laws—Historical Perspective; Print Media Laws; Broadcast Media Laws; Film Laws; Advertising Laws; Media and Criminal Justice; Trial by Media; Media and Fair Trial; Media and Human Development
650 _aJournalism
650 _aMass Communication
942 _cWB16