| 000 | 02335nam a2200145 4500 | ||
|---|---|---|---|
| 999 |
_c4307 _d4307 |
||
| 020 | _a9788131311110 (hb) | ||
| 040 | _cCUS | ||
| 082 |
_a070.195 _bRAM/T |
||
| 100 | _aRamanujam, R.C. | ||
| 245 |
_aTelevision and radio broadcasting/ _cR.C Ramanujam |
||
| 260 |
_aNew Delhi : _bA.P.H. Publishing, |
||
| 300 | _aviii, 272 p. | ||
| 505 | _a1. Introduction to Broadcasting Invoition of Radio; Beginnings of Broadcasting , in India; Birth of All India Radio (AIR); Arrival of Television; Growth of Radio 1980s; Impact of Technologies in Broadcasting Development 2. Radio as a Mass Medium Characteristics of Radio; Role of Radio; Radio Programming; Value Added Services; Interactive Programmes 3. Radio Broadcast Management Radio Station Management; Organisation Structures of Radio Stations; Programme Planning 4. Community R^o Evolution of Community Radio; Community Radio Initiatives; Community Radio in India; Another Development Paradigm; Community Radio and Security Threats; Community Radio Station; Sustainable Models of Community Radio 5. Modem Technologies in Radio Broadcasting Digital Audio Broadcasting; Radio Through Internet; Stereo FM; Sky Radio 6. Television as a Mass Medium Characteristics of Television; Functions of Television; Television Channels; Types of Television Programmes; Formats of Television Programmes; Television Programme Production; Impact of Television in Daily Lives; 7. Television in India Evolution of Television; History of Television in India; Doordarshan; Cable TV Industry; Conditional Access System; Satellite Television; Internet Protocol Television (IPTV); Prasar Bharati; Growth of TV Industry; Social Ejects of Indian Television; Audience Metrics 8. Direct-to-Home Television Service Components of DTH; Digital Satellite Developments; DTH Service Offerings; DTH System Architecture; Technical Evolution 9. Developmental Broadcasting Development Communication; Developmental Radio Broadcasting; Developmental Television Broadcasting; Strategies for Developmental Broadcasting; New Concepts of Development Broadcasting 10. Ethical Issues in Broadcasting Accountability; Broadcast Ethics; Ethical Issues in Broadcasting Reform; Broadcast Regulation; Copyright Issues;-Issues in Cable Television Industry; Impacts, of Mobile Broadcasting | ||
| 942 | _cWB16 | ||