| 000 | 01298cam a22002174i 4500 | ||
|---|---|---|---|
| 020 | _a9780415576666 (pbk) | ||
| 020 | _a9780203854259 (ebk) | ||
| 040 | _cCUS | ||
| 082 | 0 | 0 |
_a910.688 _bMIC/T |
| 100 | 1 |
_aHall, Colin Michael, _921831 |
|
| 245 | 1 | 0 |
_aTourism and social marketing / _cC. Michael Hall. |
| 260 |
_aLondon: _bRoutledge, _c2014. |
||
| 300 |
_axii, 294 pages : _billustrations ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 244-288) and index. | ||
| 505 | _a1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour 3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing 5.The Craft and Practice of Social Marketing 6.The Demarketing of Tourism Attractions, Activities and Destinations 7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues 9.Sustainable Consumption and Social Marketing 10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic? | ||
| 650 | 0 |
_aTourism. _9448 |
|
| 650 | 0 |
_aSocial marketing. _921832 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Consumer Behavior. _921833 |
|
| 650 | 7 |
_aTRAVEL / General. _91213 |
|
| 942 | _cWB16 | ||
| 999 |
_c2620 _d2620 |
||