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006 m |o d |
007 cr |||||||||||
008 171114s2017 xxu|||| o |||| 0|eng
010 _a 2019754578
020 _a9781484231029
024 7 _a10.1007/978-1-4842-3102-9
_2doi
035 _a(DE-He213)978-1-4842-3102-9
040 _aDLC
_beng
_epn
_erda
_cDLC
072 7 _aBUS070030
_2bisacsh
072 7 _aKJQ
_2bicssc
072 7 _aKJQ
_2thema
082 0 4 _a658.4038
_223
100 _aGonçalves, Alex
_912689
245 1 0 _aSocial Media Analytics Strategy : Using Data to Optimize Business Performance
250 _a1st ed. 2017.
264 1 _aBerkeley, CA :
_bApress :
_bImprint: Apress,
_c2017.
300 _a1 online resource (XVI, 306 pages 49 illustrations in color.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aPart I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and Frederik Peiniger -- Part III: Differences of Social Media Networks -- Chapter 7: Social Network Landscape -- Chapter 8: Tam Su -- Part IV: The Analytics Process -- Chapter 9: The Analytics Process -- Chapter 10: Armando Terribili -- Part V: Metrics, Dashboards, and Reports -- Chapter 11: Metrics -- Chapter 12: Dashboards -- Chapter 13: Reports -- Chapter 14: Milan Veverka -- Part VI: Strategy and Tactics -- Chapter 15: Strategy -- Chapter 16: Tactics -- Chapter 17: Michael Wu -- Part VII: The Future -- Chapter 18: Prescriptive Analytics -- Chapter 19: The Future of Social Media Analytics -- .
520 _aThis book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn: Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future.
588 _aDescription based on publisher-supplied MARC data.
650 0 _aBig data.
_910169
650 0 _aInternet marketing.
_912690
650 1 4 _aBig Data/Analytics.
_0https://scigraph.springernature.com/ontologies/product-market-codes/522070
_910171
650 2 4 _aOnline Marketing/Social Media.
_0https://scigraph.springernature.com/ontologies/product-market-codes/513010
_912691
776 0 8 _iPrint version:
_tSocial media analytics strategy : using data to optimize business performance
_z9781484231012
_w(DLC) 2017959562
776 0 8 _iPrinted edition:
_z9781484231012
776 0 8 _iPrinted edition:
_z9781484231036
776 0 8 _iPrinted edition:
_z9781484240403
856 _uhttps://www.youtube.com/watch?v=v3JaWbAdTTg
_yOnline Video Lecture
906 _a0
_bibc
_corigres
_du
_encip
_f20
_gy-gencatlg
942 _2ddc
_cWB16
999 _c212609
_d212609