| 000 | 00835nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230421184550.0 | ||
| 008 | 220128s9999 xx 000 0 und d | ||
| 020 | _a9780137228515 | ||
| 040 | _cCUS | ||
| 082 |
_215th ed. _a658.8 _bKOT/M |
||
| 100 |
_aKotler, Philip _93637 |
||
| 245 | 0 | _aMarketing Management , Analysis, Planning Implementations and Control | |
| 260 |
_aUttar Pradesh, _bPerson Education: _c2016. |
||
| 300 | _a746p. | ||
| 505 | _aPart 1 Understanding Marketing Management 2 Chapter 1 Defining for the new realities 3 The value of marketing 3 Marketing decision making 3 Winning marketing 4 | ||
| 650 |
_aMarketing. _94829 |
||
| 650 |
_aMarketing / Management. _9680 |
||
| 650 |
_aMarketingmanagement _94830 |
||
| 700 |
_94828 _aKeller, Kevin Lane |
||
| 942 |
_2ddc _cWB16 _02 |
||
| 947 | _a1499 | ||
| 999 |
_c211919 _d211919 |
||