000			00818 a2200193 4500
999			_c208909 _d208909
020			_a9789353069834
040			_cCUS
082			_a658.8342 _bSCH/C
100			_aSchiffman, Leon G. _913746
245			_aConsumer behavior/ _cLeon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar
250			_a12th ed.
260			_aUttar Pradesh: _bPearson, _c2019.
300			_axxx, 670 p.
505			_a Part I Consumers, marketers, and technology Part II The consumer as an individual Part III Communication and consumer behavior Part IV Social and cultural settings Part V Consumer decision-making, marketing ethics, and consumer research
650			_a Consumidores -- Conducta Consumer behavior Marketing _913747
700			_a Wisenblit, Joseph _913748
700			_aKumar, S. Ramesh _913749
942			_cWB16 _03