| 000 | 01182cam a2200253Ii 4500 | ||
|---|---|---|---|
| 015 |
_aGBB9H7556 _2bnb |
||
| 016 | 7 |
_a019591141 _2Uk |
|
| 020 |
_a9781119671374 _q(electronic bk.) |
||
| 020 |
_a111967137X _q(electronic bk.) |
||
| 020 |
_z9781786304629 _q(print) |
||
| 020 | _z9781119671282 (ePub ebook) | ||
| 020 | _z9781119671350 (PDF ebook) | ||
| 024 | 7 |
_a10.1002/9781119671374 _2doi |
|
| 037 |
_a9781119671282 _bWiley |
||
| 040 | _cCUS | ||
| 100 | 1 |
_aFrikha, Azza, _eauthor. |
|
| 245 | 1 | 0 |
_aMeasurement in marketing : _boperationalization of latent constructs / _cAzza Frikha. |
| 260 | 1 |
_aLondon, UK : _bISTE, Ltd. ; _aHoboken, NJ : _bWiley, _c2019. |
|
| 300 | _a1 online resource. | ||
| 505 | 0 | _aCharacteristics and Main Types of Measurement -- Standardizing or Constructing a Measurement Scale -- Conception of a Measurement Scale -- Construction of a Measurement Scale -- Design of a Measurement Scale -- Quantitative Purification of a Reflective Scale -- Validity of a Measurement Scale -- Conclusion -- Glossary. | |
| 650 | 0 | _aMarketing research. | |
| 650 | 7 |
_aMarketing research. _2fast _0(OCoLC)fst01010284 |
|
| 856 | 4 | 0 |
_uhttps://doi.org/10.1002/9781119671374 _zWiley Online Library |
| 942 | _cEBK | ||
| 999 |
_c208879 _d208879 |
||