| 000 | 01767cam a2200385 a 4500 | ||
|---|---|---|---|
| 999 |
_c2088 _d2088 |
||
| 020 | _a0226259919 | ||
| 040 | _cCUS | ||
| 082 | 0 | 0 |
_a381.309730904 _bFRA/C |
| 100 | 1 | _aFrank, Thomas, | |
| 245 | 1 | 4 |
_aThe conquest of cool: business culture, counterculture, and the rise of hip consumerism/ _cThomas Frank. |
| 260 |
_aChicago: _bUniversity of Chicago Press, _cc1997. |
||
| 300 |
_a287 p. : _bill. ; _c24 cm. |
||
| 505 | _a1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s 2. Buttoned Down: High Modernism on Madison Avenue 3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society 4. Three Rebels: Advertising Narratives of the Sixties 5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All 6. Think Young: Youth Culture and Creativity 7. The Varieties of Hip: Advertisements of the 1960s 8. Carnival and Cola: Hip versus Square in the Cola Wars 9. Fashion and Flexibility 10. Hip and Obsolescence 11. Hip as Official Capitalist Style | ||
| 650 | 0 |
_aMarketing _zUnited States _xHistory |
|
| 650 | 0 |
_aAdvertising and youth _zUnited States _xHistory |
|
| 650 | 0 |
_aConsumer behavior _zUnited States _xHistory |
|
| 942 | _cWB16 | ||