| 000 | 00487nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c201133 _d201133 |
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| 020 | _a9788132109785 | ||
| 020 | _a9788132117193 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aRao, Ajit | ||
| 245 |
_aThe little book of big customer satisfaction measurement/ _cAjit Rao and Subhash Chandra |
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| 260 |
_bSAGE, _c2012. _aNew Delhi: |
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| 300 | _axvi, 164 p. | ||
| 505 | _aPreface -- Acknowledgments -- Introduction -- The basic truths of customer satisfaction -- The measurement tools -- Converging brand and the customer -- The loyalty convergence -- NPS : is it the ultimate question? -- Benchmarking and normative databases -- Implementing the survey findings -- Appendices -- Bibliography -- About the authors. | ||
| 650 | _aBusiness and Management | ||
| 650 | _aConsumer satisfaction | ||
| 700 | _aChandra, Subhash | ||
| 856 | _uhttps://evidya.sagepub.in/library/the-little-book-of-big-customer-satisfaction-measurement?bookId=2583&siteName=evidya | ||
| 942 | _cEBK | ||