| 000 | 00469nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c201109 _d201109 |
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| 020 | _a9780761935018 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aKhan, Kaleem Mohammad | ||
| 245 | 4 |
_aThe encyclopaedic dictionary of marketing/ _cKaleem Mohammed Khan and Mohammed Naved Khan |
|
| 260 |
_bSAGE, _c2006. _aNew Delhi: |
||
| 300 | _a352 p. | ||
| 505 | _aPreface -- Entries A Through Z -- Resources -- About the Authors. | ||
| 650 | _aBusiness and Management | ||
| 650 | _aMarketing | ||
| 650 | _aKhan, Mohammed Naved | ||
| 856 | _uhttps://evidya.sagepub.in/library/the-encyclopaedic-dictionary-of-marketing?bookId=3199&siteName=evidya | ||
| 942 | _cEBK | ||