| 000 | 00451nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c201104 _d201104 |
||
| 020 | _a9780761932550 | ||
| 020 | _a9788132101819 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aBalachandran, S. | ||
| 245 | 0 |
_aCustomer-driven services management/ _cS. Balachandran |
|
| 260 |
_bSAGE, _c2004. _aNew Delhi: |
||
| 300 | _axiii, 304 p. | ||
| 505 | _aServices today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics. | ||
| 650 | _aBusiness and Management | ||
| 650 | _aCustomer services--Management | ||
| 856 | _uhttps://evidya.sagepub.in/library/customer-driven-services-management?bookId=3976&siteName=evidya | ||
| 942 | _cEBK | ||