000			00509nam a2200133Ia 4500
999			_c200604 _d200604
020			_a9789352808267
040			_cDepartment of Business and Management
100			_aTripathi, Nistha
245		0	_aNo shortcuts: rare insights from 15 successful start-up founders/ _cNistha Tripathi
260			_bSAGE, _c2018. _aThousand Oaks:
300			_axxiv, 279 p.
505			_aForeword / by Rehan Yar Khan -- Introduction -- Ideation, validation and pivoting -- Girish Mathrubootham : freshworks -- Nithin Kamath : zerodha -- Paras chopra : visual website optimizer (wingify) -- Nikhil rasiwasia : fashiate -- Traction and virality -- Gaurav Munjal, Roman Saini and Hemesh Singh : unacademy -- Prasanna Sankar : likealittle -- Nandini and Ankit Maheshwari : instablogs -- Business model and fundraising -- Tarun Mehta: ather energy -- Amit Ranjan: slideshare -- Ankit Gupta: pulse -- Ankur Singla: akosha -- Sales and marketing -- Varun Aggarwal: aspiring minds -- Deepak Syal and Chakshu Kalra: greyb -- People, operations and customer service -- Jaydeep Barman: faasos -- Sameer Guglani: madhouse -- About the author.
650			_aNew business enterprises
650			_aEntrepreneurship
856			_uhttps://evidya.sagepub.in/library/no-shortcuts:-rare-insights-from-15-successful-start-up-founders?bookId=3479&siteName=evidya
942			_cEBK