| 000 | 00508nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c200376 _d200376 |
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| 020 | _a9789386042316 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aMahajan, Vijay | ||
| 245 | 0 |
_aRise of rural consumers in developing countries: Harvesting 3 billion aspirations/ _cVijay Mahajan, Kathy Warelow |
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| 260 |
_bSAGE, _c2016. |
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| 505 | _aForeword by A. Didar Singh and Nirankar Saxena; Preface: A Rural Odyssey; Acknowledgements; RECOGNIZING THE RURAL OPPORTUNITY; The Rural Consumer Opportunity; Planting the Seeds of Prosperity in the Rural World; The Influence of Religion in the Emerging Rural World; GROWING AND REAPING RURAL OPPORTUNITY; Growing Consumers in Emerging Rural Markets; Plowing New Routes to Rural Markets; Seeding Innovation and Prosperity Through Technology; Harnessing Innovation to Solve Social Problems; THE RURAL CHALLENGES; The End of the Last Mile; Index. | ||
| 650 | _aBusiness and Management | ||
| 700 | _aWarelow, Kathy | ||
| 856 | _uhttps://evidya.sagepub.in/library/rise-of-rural-consumers-in-developing-countries?bookId=2473&siteName=evidya | ||
| 942 | _cEBK | ||