000 00473nam a2200133Ia 4500
999 _c200229
_d200229
020 _a9789386446800
040 _cDepartment of Business and Management
100 _aSharma, Venke
245 4 _aThe indestructible brand crisis management in the age of social media/
_cVenke Sharma; Hushidar Kharas
260 _bSAGE,
_c2017.
505 _aForeword by Sanjay BehlPrefaceThe Age of Crisis Creating a Crisis-ready Organization Building a Crisis PlaybookSecuring Your Digital Assets Social Media Monitoring Storycrafting Execution After the Storm
650 _aBusiness and Management
700 _aKharas, Hushidar
856 _uhttps://evidya.sagepub.in/library/the-indestructible-brand?bookId=3593&siteName=evidya
942 _cEBK