| 000 | 00468nam a2200133Ia 4500 | ||
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| 999 |
_c200203 _d200203 |
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| 020 | _a9788132118312 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aKumar, V. | ||
| 245 | 0 |
_aProfitable customer engagement : concept, metrics, and strategies/ _cV. Kumar |
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| 260 |
_bSAGE, _c2013. |
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| 505 | _aList of IllustrationsList of AbbreviationsForeword : From a Thought Leader by David J. ReibsteinForeword : From a Business Leader by J. Patrick BewleyPrefaceIntroduction to Customer EngagementMetrics for Engaging CustomersBrand: "Is That What You Think of Me?"Valuing Customer Contributions: The Future Looks Green!Linking Brand Value to Customer ValueCustomer ReferralsCustomer Influence Value: Really! Where Did You Hear That?Please Help Us Help You ...Managing Customers in a Multi-dimensional WorldGlossaryIndexAbout the Author | ||
| 650 | _aBusiness and Management | ||
| 856 | _uhttps://evidya.sagepub.in/library/profitable-customer-engagement?bookId=2625&siteName=evidya | ||
| 942 | _cEBK | ||