000			00494nam a2200133Ia 4500
999			_c200155 _d200155
020			_a9789351504061
040			_cDepartment of Business and Management
100			_a Kaul, Asha
245		0	_aCorporate reputation decoded: building, managing and strategising for corporate excellence/ _cAsha Kaul
260			_bSAGE, _c2014.
505			_a Cover; Contents; Preface; Acknowledgements; 1 -- An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I -- Understanding Corporate Reputation; 2 -- Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II -- Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 -- Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 -- Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 -- Seeking Relational Rentand Hedging Risk: Building Reputation with the Government. SECTION III -- Managing Corporate Reputation7 -- Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 -- Choreographing the Organisation -- Media Tango: Managing Media Relations; 9 -- Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 -- Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV -- Strategising Corporate Reputation; 11 -- 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation. Index I -- Companies, Regulatory Bodies and InstitutesIndex II -- People; About the Authors.
650			_aBusiness and Management
856			_uhttps://evidya.sagepub.in/library/corporate-reputation-decoded?bookId=2818&siteName=evidya
942			_cEBK