| 000 | 00473nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c200154 _d200154 |
||
| 020 | _a9789352800650 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aPelle, Stefano | ||
| 245 | 0 |
_aUnderstanding emerging markets: building business BRIC by brick/ _cStefano Pelle |
|
| 260 |
_bSAGE, _c2006. |
||
| 505 | _aWhat is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario. | ||
| 650 | _aBusiness and Management | ||
| 856 | _uhttps://evidya.sagepub.in/library/understanding-emerging-markets?bookId=3042&siteName=evidya | ||
| 942 | _cEBK | ||