000			00509nam a2200133Ia 4500
999			_c200045 _d200045
020			_a9789386042248
040			_cDepartment of Business and Management
100			_aSarin, Sharad
245		0	_aStrategic Brand Management for B2B Markets: A Road Map for Organizational Transformation/ _cSharad Sarin
260			_bSage, _c2015. _aLos Angeles:
505			_a I. Thinking about B2B Brands 1. Brands and B2B Markets: Putting Things in Perspective 2. Organizational Buying and Role of Brands: The Indian Perspective 3. Brand Management and B2B Marketers: A Deeper Probe II. Creating Corporate Brands: The Key Asset of Any B2B Brand 4. Brand Tata: Leadership with Trust 5. Brand L & T: Nation Building to Building Nations 6. Brand Infosys: An Iconic Brand Reinventing Itself III. Brand Communications 7. Managing Marketing Communications for B2B Markets 8. The Emerging Power of Digital Media for B2B Brands IV. Holistic Brand Management 9. Holistic Brand Management: Seven Cases of B2B Brands V. The Future Challenges 10. Beyond Exports: Creating Indian Global Brands 11. Rekindling their Aspirations through the Idea of Brands 12. Reflections and Afterthoughts
650			_aBusiness and Management
856			_uhttps://evidya.sagepub.in/library/strategic-brand-management-for-b2b-markets?bookId=3369&siteName=evidya
942			_cEBK