000			00423nam a2200133Ia 4500
999			_c200027 _d200027
020			_a9788132102786
040			_cDepartment of Social Science
100			_aBose, Derek
245		0	_aBrand Bollywood: A New Global Entertainment Order/ _cDerek Bose
260			_bSage, _c2006. _aNew Delhi:
505			_aFirst Day First Show: Perishable Commodity -- Delivery Platforms -- Integrated Solutions -- One Size Fits All: Vanishing Formulas -- Market Research -- Missing Links -- Distribution Is God: Growth Drivers -- Distributors' Dilemma -- Video Boom -- Riding the Air Waves: Tuning In -- Niche Channels -- Digital Migration -- Battle of the Screens: Personal Computers -- Animation and Gaming -- Mobile Telephony -- Let the Music Play On: Signposts -- Partnering Progress -- Music Theft -- Crime and Punishment: Government Intervention -- Borderless Crime -- Content Regulation -- Rise of Consuming Classes: Consumption Patterns -- Technology Effects -- Big Picture -- Reviving Lost Mojo: Shifting Paradigms -- Regulatory Intervention -- Last Mile Environment -- Back to the Future: Portfolio Management -- Global Powerhouse -- Road Map Ahead.
650			_aSocial Science
856			_uhttps://evidya.sagepub.in/library/brand-bollywood?bookId=3852&siteName=evidya
942			_cEBK