| 000 | 00454nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c199978 _d199978 |
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| 020 | _a9789352800292 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aFernandez, Joseph | ||
| 245 | 0 |
_aCorporate communications: a 21st century primer/ _cJoseph Fernandez. |
|
| 260 |
_aNew Delhi : _bResponse Books, _c2004. |
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| 300 | _a282 pages : illustrations ; 22 cm | ||
| 505 | _aThe 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones. | ||
| 650 | _aBusiness and Management | ||
| 650 | _aBusiness communication. | ||
| 650 | _aAdvertising. | ||
| 650 | _aPublic relations. | ||
| 650 | _aCommunication in management | ||
| 856 | _uhttps://evidya.sagepub.in/library/corporate-communications?bookId=2994&siteName=evidya | ||
| 942 | _cEBK | ||