| 000 | a | ||
|---|---|---|---|
| 999 |
_c198815 _d198815 |
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| 020 | _a9780367196189 | ||
| 040 | _cCUS | ||
| 082 |
_a650.072 _bHAI/E |
||
| 100 | _aHair, Joseph F. | ||
| 245 |
_aEssentials of business research methods/ _cJoseph F. Hair, Michael Page, Niek Brunsveld |
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| 250 | _a4th ed. | ||
| 260 |
_bRoutledge, _aNew York: _c2020. |
||
| 300 |
_axii, 507 p. : _bill. ; _c24 cm. |
||
| 505 | _aPart I: Introduction Chapter 1: Business Research for The Twenty-First Century Chapter 2: Overview of the Research Process Chapter 3: Ethics in Business Research Part II: Beginning the Research Chapter 4: Defining the Research Problem and Reviewing the Literature Chapter 5: The Nature and Sources of Secondary Business Data Chapter 6: Conceptualization and Research Design Part III: Sampling and Data Collection Chapter 7: Sampling Approaches and Considerations Chapter 8: Methods of Collecting Primary Data Chapter 9: Measurement and Scaling Chapter 10: Questionnaire DesignPart IV: Analysis and Interpretation of Data Chapter 11: Basic Data Analysis for Qualitative Research Chapter 12: Basic Data Analysis for Quantitative Research Chapter 13: Testing Hypotheses in Quantitative Research Chapter 14: Examining Relationships Using Correlation and Regression Chapter 15: Other Multivariate TechniquesPart V: Communicating the Results Chapter 16: Reporting and Presenting Research | ||
| 650 | _aBusiness--Research | ||
| 700 | _aPage, Michael | ||
| 700 | _aBrunsveld, Niek | ||
| 942 | _cWB16 | ||