| 000 | 01938cam a22003618i 4500 | ||
|---|---|---|---|
| 999 |
_c196883 _d196883 |
||
| 020 | _a9781138717077 (pbk.) | ||
| 040 | _cDLC | ||
| 082 | 0 | 0 |
_a659.2072 _bEGG/D |
| 100 | 1 | _aEggensperger, Jim | |
| 245 | 1 | 0 |
_aData-driven public relations research: 21st century practices and applications / _cJim Eggensperger, Natalie Redcross. |
| 260 |
_aNew York: _bRoutledge, _c2019. |
||
| 300 |
_a204 p. _bPB |
||
| 505 | 0 | _aPerspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles. | |
| 650 | 0 | _aPublic relations. | |
| 650 | 0 | _aQuantitative research. | |
| 942 | _cWB16 | ||