| 000 | 01447cam a2200337 i 4500 | ||
|---|---|---|---|
| 999 |
_c194916 _d194916 |
||
| 020 | _a9780132544368 | ||
| 020 | _a0132544369 | ||
| 040 | _cCUS | ||
| 082 | 0 | 0 |
_a658.8342 _bSCH/C |
| 100 | 1 | _aSchiffman, Leon G., | |
| 245 | 1 | 0 |
_aConsumer behavior / _cLeon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. |
| 250 | _aEleventh edition. | ||
| 300 |
_axxvii, 464 pages : _billustrations ; _c29 cm |
||
| 500 | _aRevised edition. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMotivation research (Marketing) | |
| 942 | _cWB16 | ||