000 02275cam a2200193 i 4500
999 _c194037
_d194037
020 _a9781780647500 (pbk. : alk. paper)
020 _a9781780647494 (hardback : alk. paper)
040 _cCUS
082 0 0 _a910.68
_bORI/R
245 0 0 _aRural tourism and enterprise: management, marketing and sustainability /
_cedited by Ade Oriade, Peter Robinson.
260 _aUK:
_bCABI,
_c2017.
300 _axxix, 253 p.
_c25 cm
504 _aIncludes bibliographical references and index.
505 0 _aRural enterprise business development: the developed world context / Peter Robinson & Alison Murray -- Selling to consumers / Sammy Li, Roya Rahimi & Nikolaos Stylos -- Sustainability, CSR and ethics : developed economies perspective / Caroline Wiscombe -- Community engagement and rural tourism enterprise / Peter Wiltshier -- Social enterprise and the rural landscape / Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson -- The rural business environment in developing economies / Solomon Olorunfemi Olubiyo & Ade Oriade -- Marketing and communications and rural business in developing countries / Abiodun Elijah Obayelu & Nikolaos Stylos -- Consumers and rural tourism in developing economies / Vivienne Saverimuttu and Maria Estela Varua -- Sustainability and ethics in rural business and tourism in the developing world /Weng Marc Lim and Sine Heitman -- Community engagement, rural institutions and rural tourism business in developing countries / Anahita Malek, Fabio Carbone & Asia Alder -- Challenges and strategies for rural business operations in developed and developing economies /Ade Oriade and Peter Robinson -- Developing and growing knowledge within rural tourism enterprises / Tony Greenwood and Jo Tate -- Collaborate to innovate : challenges and strategies for rural business to innovate / Ainurul Rosli, Jane Chang and Maria L. Granados -- Strategies for rural business growth / Crispin Dale, Neil Robinson and Mike Evans -- Opportunities for growth : the rural tourism policy and planning perspective / Caroline Wiscombe and Steve Gelder -- Conclusion / Ade Oriade and Peter Robinson.
650 0 _aRural tourism
_xMarketing.
_91214
650 0 _aSustainable tourism.
_9445
651 0 _aRural tourism.
_91215
942 _cWB16
_016