| 000 | 00357nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c192949 _d192949 |
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| 020 | _a9789332500815 | ||
| 040 | _cManagement | ||
| 100 | _aKumar | ||
| 245 | 0 | _aConsumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context/ | |
| 260 | _bPearson, | ||
| 505 | _aIntroduction: Why Concepts Are Important in the Indian Context Part I: Concepts in Consumer Behaviour Part II: Readings Part III: Cases | ||
| 856 | _uhttp://lib.myilibrary.com?id=475904 | ||
| 942 | _cEBK | ||