| 000 | 00302nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c192938 _d192938 |
||
| 020 | _a9781405870344 | ||
| 040 | _cManagement | ||
| 100 | _aHill;O'Sullivan | ||
| 245 | 0 | _aFoundation Marketing/ | |
| 260 | _bPearson, | ||
| 505 | _aIntroduction to marketing Marketing in the real world The marketing environment Buyer behaviour Marketing research Target marketing Product New product development Price Distribution Promotion – introduction, advertising and direct marketing Promotion – selling, sales promotion and public relations International marketing Strategic marketing management – planning, organisation and control | ||
| 856 | _uhttp://lib.myilibrary.com?id=60025 | ||
| 942 | _cEBK | ||