000			00321nam a2200121Ia 4500
999			_c192937 _d192937
020			_a9781405870221
040			_cManagement
100			_aAdcock;Halborg;Ross
245		0	_aMarketing : Principles and Practice/
260			_bPearson,
505			_aWhat is marketing Marketing orientations The marketing environment E-business – the technology The competitive environment Buyer behaviour Organisational buyer behaviour Customers, market segmentation and targeting Marketing information The marketing offering – the fundamental link between a supplier and its customers Products and services – the acceptability factor in marketing Branding and building relationships with customers Making products available Affordable offerings – price and value Communications and promotional planning Advertising Direct and on-line marketing Sales promotion, PR and related activities Selling Product policy and new product development Marketing planning Research for marketing Organising marketing analysis Consumerism, ethics and social responsibility International marketing Marketing in action Glossary of marketing terms The use of short case studies for studying marketing principles and practice
856			_uhttp://lib.myilibrary.com?id=56125
942			_cEBK