| 000 | 00333nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c192933 _d192933 |
||
| 020 | _a9781292036588 | ||
| 040 | _cManagement | ||
| 100 | _aWiner;Dhar | ||
| 245 | 0 | _aMarketing Management: Pearson New International Edition/ | |
| 260 | _bPearson, | ||
| 505 | _a 1. Marketing and the Job of the Marketing Manager 2. A Strategic Marketing Framework 3. Marketing Research 4. Analyzing Consumer Behavior 5. Organizational Buying Behavior 6. Market Structure and Competitor Analysis 7. Product Decisions 8. New Product Development 9. Pricing 10. Communications and Advertising Strategy 11. Sales Promotion 12. Direct Channels of Distribution: Personal Selling and Direct Marketing 13. Channels of Distribution 14. Customer Relationship Management | ||
| 856 | _uhttp://lib.myilibrary.com?id=527148 | ||
| 942 | _cEBK | ||