| 000 | 00335nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c192914 _d192914 |
||
| 020 | _a9781292092492 | ||
| 040 | _cCommerce | ||
| 100 | _aKotler, Philip;Armstrong, Gary | ||
| 245 | 0 | _aPrinciples of Marketing, Global Edition/ | |
| 260 | _bPearson, | ||
| 505 | _aPart 1: Defining Marketing and the Marketing Process Part 2: Understanding the Marketplace and Customer Value Part 3: Designing a Customer Value-Driven Strategy and Mix Part 4: Extending Marketing | ||
| 856 | _uhttp://lib.myilibrary.com?id=897117 | ||
| 942 | _cEBK | ||