| 000 | 00320nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c192906 _d192906 |
||
| 020 | _a9788131739679 | ||
| 040 | _cCommerce | ||
| 100 | _aKotler;Bowen;Makens | ||
| 245 | 0 | _aMarketing for Hospitality & Tourism/ | |
| 260 | _bPearson, | ||
| 505 | _aPART I: Understanding the Hospitality and Tourism Marketing Process PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies PART III: Developing the Hospitality and Tourism Marketing Mix PART IV: Managing Hospitality and Tourism Marketing Appendix A: The Five-Gap Model of Service Quality Appendix B: Forecasting Market Demand | ||
| 856 | _uhttp://lib.myilibrary.com?id=269338 | ||
| 942 | _cEBK | ||