| 000 | 00295nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c192905 _d192905 |
||
| 020 | _a9781405898881 | ||
| 040 | _cCommerce | ||
| 100 | _aWilson | ||
| 245 | 0 | _aMarketing Research + CD/ | |
| 260 | _bPearson, | ||
| 505 | _aThe role of marketing research and customer information in decision making The marketing research process Secondary data and customer databases Collecting observation data and monitoring online user-generated content Collecting and analysing qualitative data Collecting quantitative data Designing questionnaires Sampling methods Analysing quantitative data Presenting the research results Marketing research in action: case histories Current issues in marketing research Appendix 1 Statistical tables Appendix 2 Snap Getting Started Guide | ||
| 856 | _uhttp://lib.myilibrary.com?id=462970 | ||
| 942 | _cEBK | ||