000			03439nam a2200157Ia 4500
020			_a9781848723054
040			_cCUS
082			_a659.1019 _bFEN/P
100			_a Bob M. Fennis
245		4	_aThe psychology of advertising/ _cFennis, Bob M. and Wolfgang Stroebe
250			_a2nd ed.
260			_aLondon: _bRoutledge, _c2016.
300			_a438 p.
505			_a1 Setting the stage N THE ORIGINS OF MODERN DAY ADVERTISING 3 THE FUNCTIONS OF ADVERTISING 6 THE EFFECTS OF ADVERTISING: A PSYCHOLOGICAL PERSPECTIVE 12 CONSUMER RESPONSES 13 SOURCE AND MESSAGE VARIABLES IN ADVERTISING 17 ADVERTISING IN CONTEXT: INTEGRATED MARKETING COMMUNICATIONS AND THE PROMOTIONAL MIX 24 CLASSIC AND CONTEMPORARY APPROACHES OF CONCEPTUALIZING ADVERTISING EFFECTIVENESS 30 PLAN OF THE BOOK 42 SUMMARY AND CONCLUSIONS 44 How consumers acquire and process information from advertising PREATTENTIVE ANALYSTS " 49 FOCAL ATTENTION 58 COMPREHENSION 71 ELABORATIVE REASONING 75 SUMMARY AND CONCLUSIONS 80 J 3 How advertising affects consumer memory THE STRUCTURE AND FUNCTION OF HUMAN MEMORY 84 IMPLICATIONS FOR ADVERTISING 102 CAN ADVERTISING DISTORT MEMORY? 120 SUMMARY AND CONCLUSIONS 122 4 How consumers form attitudes towards products WHAT IS AN ATTITUDE? A MATTER OF CONTENTION 126 ATTITUDE STRENGTH 135 ATTITUDE FORMATION 145 ATTITUDE STRUCTURE 162 THE FUNCTIONS OF ATTITUDES AND ATTITUDE OBJECTS 166 SUMMARY AND CONCLUSIONS 174 5 How consumers yield to advertising: principles of persuasion and attitude change THE YALE REINFORCEMENT APPROACH ISO THE INFORMATION PROCESSING MODEL OF MCGUIRE 182 THE COGNITIVE RESPONSE MODEL 185 DUAL PROCESS THEORIES OF PERSUASION 188 ASSESSING THE INTENSITY OF PROCESSING 193 PERSUASION BY A SINGLE ROUTE: THE UNIMODEL 211 STRATEGIES TO ATTRACT ATTENTION AND TO LOWER RESISTANCE TO ADVERTISING 213 SUMMARY AND CONCLUSIONS 239 6 How advertising influences buying behaviour THE ATTITUDE-BEHAVIOUR RELATIONSHIP: A BRIEF HISTORY 244 PREDICTING SPECIFIC BEHAVIOUR: THE REASONED ACTION APPROACH 247 NARROWING THE INTENTION-BEHAVIOUR GAP: FORMING IMPLEMENTATION INTENTIONS 254 IMPLICATIONS FOR ADVERTISING 257 BEYOND REASONS AND PLANS: THE AUTOMATIC INSTIGATION OF BEHAVIOUR 259 IMPLICATIONS FOR ADVERTISING: THE RETURN OF THE HIDDEN PERSUADERS 276 SUMMARY AND CONCLUSIONS 281 Beyond persuasion: achieving consumer compliance without changing attitudes SOCIAL INFLUENCE AND COMPLIANCE WITHOUT PRESSURE 287 THE PRINCIPLE OF RECIPROCITY 292 THE PRINCIPLE OF COMMITMENT/CONSISTENCY 296 THE PRINCIPLE OF SOCIAL VALIDATION 302 THE PRINCIPLE OF LIKING 307 THE PRINCIPLE OF AUTHORITY 311 THE PRINCIPLE OF SCARCITY 315 THE PRINCIPLE OF CONFUSION 318 MINDLESSNESS REVISITED: THE LIMITED-RESOURCE ACCOUNT 321 SUMMARY AND CONCLUSIONS 323 Advertising in the new millennium: how the Internet affects consumer judgement and choice FEATURES OF ONLINE ADVERTISING 330 WHEN DOES ONLINE ADVERTISING PROMOTE PERSUASION? 333 HOW DOES ONLINE ADVERTISING PROMOTE PERSUASION? THE ROLE OF CONSCIOUS VERSUS UNCONSCIOUS PROCESSES 341 SUPPLEMENTING REGULAR ONLINE ADVERTISING: PERSUASION VIA DECISION SUPPORT SYSTEMS 348 UNINTENDED AND INCIDENTAL EFFECTS OF BEING ONLINE ON CONSUMER COGNITION (and WHAT THEY MEAN FOR ONLINE ADVERTISING) 351 BEYOND ONLINE ADVERTISING: PERSUASION VIA ONLINE INTERPERSONAL COMMUNICATION 356 SUMMARY AND CONCLUSIONS 361
942			_cWB16
999			_c190314 _d190314