| 000 | 00376nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c187073 _d187073 |
||
| 020 | _a3658007532 | ||
| 040 | _cCUS | ||
| 082 |
_a658.5072 _bRAV/I |
||
| 100 | _aRavens,Christina | ||
| 245 | 0 | _aInternal brand management in an international context/ | |
| 260 |
_aNew York: _bSpringer Gabler, _c2013 |
||
| 300 | _a288p. | ||
| 505 | _aPart A. Internal brand management conceptualizations in a cross-cultural environment part B. Theoretical framework and conceptual development of the internal branding model part C. Empirical analysis - part D. Conclusion and implications. | ||
| 650 | _aProduct management | ||
| 650 | _aBrand loyalty | ||
| 650 | _aEmployee loyalty | ||
| 942 | _cWB16 | ||