| 000 | 00369nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c186842 _d186842 |
||
| 020 | _a9780415898331 | ||
| 040 | _cCUS | ||
| 082 |
_a658.1554 _bBOD/S |
||
| 100 | _aBodea,Tudor | ||
| 245 | 0 |
_aSegmentation, revenue management and pricing analytics/ _cTudor Bodea and Mark E Ferguson |
|
| 260 |
_aNew York: _bRoutledge, _c2014. |
||
| 300 |
_ax, 255 p. : _bill. ; _c25 cm. |
||
| 505 | _aCh. 1 The Ideas Behind Customer Segmentation ch. 2 Forecasting ch. 3 Promotion Forecasting ch. 4 Capacity-Based Revenue Management ch. 5 Unconstraining ch. 6 Pricing Analytics ch. 7 Dynamic and Markdown Pricing ch. 8 Pricing in Business-to-Business Environments ch. 9 Customer Behavior Aspects of Pricing. | ||
| 650 | _aMarket segmentation | ||
| 650 | _aPricing | ||
| 650 | _aRevenue management | ||
| 700 | _aFerguson, Mark | ||
| 942 | _cWB16 | ||