000 00413nam a2200145Ia 4500
999 _c186831
_d186831
020 _a9783319100906
040 _cCUS
082 _a658.872
_bTUR/E
100 _aTurban, Efraim
245 0 _aElectronic commerce: a managerial and social networks perspective/
_cEfraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
250 _a8th ed.
260 _aNew York:
_bSpringer,
_c2015.
300 _axxxix, 793 p. :
_bill. ;
_c27 cm.
440 _a(Springer texts in business and economics)
505 _a1 Overview of Electronic Commerce 2 E-Commerce: Mechanisms, Infrastructure, and Tools 3 Retailing in Electronic Commerce: Products and Services 4 Business-to-Business E-Commerce 5 Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce 6 Mobile Commerce and Ubiquitous Computing 7 Social Commerce: Foundations, Social Marketing, and Advertising 8 Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce 9 E-Commerce Security and Fraud Issues and Protections 10 Electronic Commerce Payment Systems 11 Order Fulfillment Along the Supply Chain 12 EC Strategy, Globalization, and SMEs 13 Implementing EC Systems: From Justification to Successful Performance 14 E-Commerce: Regulatory, Ethical, and Social Environments 15 Launching a Successful Online Business and EC Projects.
650 _aElectronic commerce
650 _aElectronic commerce--Management
650 _aBusiness enterprises--Computer networks
650 _aInformation technology--Management
650 _aOperations research
650 _aEconomics
700 _aKing, David
700 _aLee, Jae Kyu
700 _aLiang, Ting-Peng
700 _aTurban, Deborrah C
942 _cWB16