| 000 | 01251nam a2200241Ia 4500 | ||
|---|---|---|---|
| 999 |
_c186688 _d186688 |
||
| 020 | _a9781138804708 | ||
| 040 | _cCUS | ||
| 082 |
_a658.45 _bPOD/C |
||
| 100 |
_aPodnar, Klement. _9675 |
||
| 245 | 0 |
_aCorporate communication: a marketing viewpoint/ _cKlement Podnar. |
|
| 260 |
_aNew York: _bRoutledge, _c2015. |
||
| 300 |
_avii, 225 p. ; _c25 cm. |
||
| 505 | _a1.Corporate Communication Framework 2.Corporate Identity 3.Corporate Brand and Branding 4.Employer Branding 5.Ethical Branding and Corporate Social Responsibility 6.Stakeholder Management and Communications 7.Storytelling and Issue Management in Times of Change and Crises 8.Corporate Communications 9.Corporate Associations: Identity Traits and Corporate Image 10.Corporate Associations: Reputation and Trust 11.Organizational Identification 12.Organizational Commitment and Social Acceptability | ||
| 650 |
_aCommunication in organizations _9676 |
||
| 650 |
_aOrganizational behavior _9677 |
||
| 650 |
_aSocial responsibility of business _9678 |
||
| 650 |
_aCorporate image _9679 |
||
| 650 |
_aMarketing--Management _9680 |
||
| 650 |
_aCorporate culture _9681 |
||
| 650 |
_aPublic relations _9682 |
||
| 650 |
_aBusiness communication _9683 |
||
| 942 |
_cWB16 _03 |
||