| 000 | 00336nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c186679 _d186679 |
||
| 020 | _a9781446275832 | ||
| 040 | _cCUS | ||
| 082 |
_a658.45 _bHEA/S |
||
| 245 | 0 |
_aStrategic Communication/ _cedited by Robert L. Heath and Anne Gregory. |
|
| 260 |
_aLos Angeles: _bSage, _c2015. |
||
| 300 |
_a4 v. : _bill. ; _c24 cm. |
||
| 440 | _a(SAGE benchmarks in communication) | ||
| 505 | _aV. 1. Defining strategic communication: groundings, forewarnings, and calls to action v. 2. Public arena: input, power, converging/diverging voices, and tensions v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions. | ||
| 650 | _aBusiness communication | ||
| 650 | _aCommunication in management | ||
| 650 | _aCommunication in organizations | ||
| 700 | _aHeath, Robert L., ed. | ||
| 700 | _aGregory, Anne, ed. | ||
| 942 | _cBOOKS | ||