| 000 | 00325nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c186641 _d186641 |
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| 020 | _a8132105192 | ||
| 040 | _cCUS | ||
| 082 |
_a658.8 _bSHE/L |
||
| 245 | 0 |
_aLegends in marketing: Philip Kotler/ _cseries editor, Jagdish N. Sheth ; volume editor, Paul N. Bloom. |
|
| 260 |
_aNew Delhi: _bSAGE, _c2012. |
||
| 300 |
_a9 v. (xxii, 230 p.) : _bill. ; _c26 cm. |
||
| 440 | _a(Legends in marketing) | ||
| 505 | _aV. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. The elements of social action -- 2. Social marketing : an approach to planned social change (with Gerald Zaltman) -- 3. What consumerism means for marketers -- 4. Advertising in the nonprofit sector -- 5. A marketing approach to energy conservation (with Arthur Sterngold) -- 6. Strategies for introducing marketing into nonprofit organizations -- 7. The marketing of social causes : the first 10 years (with Karen F.A. Fox) -- 8. Reducing cigarette smoking : an opportunity for social marketing? (with Karen F.A. Fox) -- 9. Strategic marketing for non-profit organizations (with Alan R. Andreasen) -- 10. Not-for-profit marketing (with Alan R. Andreasen) -- 11. Competitiveness and civiv character -- 12. Best of breed (with Nancy Lee) -- 13. Wrestling with ethics : is marketing ethics an oxymoron? -- 14. Ethical lapses of marketers -- 15. Alleviating poverty : a macro/micro marketing perspective (with Ned Roberto and Tony Leisner) -- 16. Marketing in the public sector : the final frontier (with nancy R. Lee) -- 17. A reflective commentary on Philip Kotler / Sonya A. Grier -- 18. Social action work / Kash Rangan -- 19. The contributions of Philip Kotler to CSR and marketing ethics / Patrick E. Murphy. | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing research | ||
| 650 | _aKotler, Philip | ||
| 700 | _aSheth, Jagdish N., ed. | ||
| 700 | _aBloom, Paul N., ed. | ||
| 942 | _cBOOKS | ||