000			00325nam a2200133Ia 4500
999			_c186639 _d186639
020			_a8132105192
040			_cCUS
082			_a658.8 _bSHE/L
245		0	_aLegends in marketing: Philip Kotler/ _cseries editor, Jagdish N. Sheth ; volume editor, Patrick J. Duparcq.
260			_aNew Delhi: _bSAGE, _c2012.
300			_a9 v. (xxvi, 150 p.) : _bill. ; _c26 cm.
440			_a(Legends in marketing)
505			_aV. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. Prosumers : a new type of consumer -- 2. The role of the marketing department in the organization of the future -- 3. Mapping the future marketplace -- 4. Managing direct and online marketing -- 5. Marketing in the network economy (with Ravi S. Achrol) -- 6. Marketing in the age of information democracy (with Mohanbir Sawhney) -- 7. Nine major shifts in the new economy (with Dipak Jain and Suvit Maesincee) -- 8. The future with a baseline / Ward hanson -- 9. The impact of web 2.0 on business-to-business marketing / Thomas Steenburgh and Das Narayandas -- 10. The converging of disparate fields / Edward C. Malthouse -- 11. Technology and marketing : not an entirely new story / Patrick J. Duparcq -- 12. Impact of technology on marketing : an interview with Philip Kotler.
650			_aMarketing
650			_aMarketing research
650			_aKotler, Philip
700			_aSheth, Jagdish N., ed.
700			_aDuparcq, Patrick J., ed.
942			_cBOOKS