000 | 00325nam a2200133Ia 4500 | ||
---|---|---|---|
999 |
_c186636 _d186636 |
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020 | _a8132105192 | ||
040 | _cCUS | ||
082 |
_a658.8 _bSHE/L |
||
245 | 0 |
_aLegends in marketing: Philip Kotler/ _cseries editor, Jagdish N. Sheth ; volume editor, Tim Ambler. |
|
260 |
_aNew Delhi: _bSAGE, _c2012. |
||
300 |
_a9 v. (xxxviii, 225 p.) : _bill. ; _c26 cm. |
||
440 | _a(Legends in marketing) | ||
505 | _aV. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. Diagnosing the marketing takeover -- 2. It's time to cut down on advertising waste (with Fred C. Allvine and Paul N. Bloom) -- 3. Marketing professional services (with Richard A. Connor, Jr.) -- 4. The marketing audit comes of age (with William Gregor and William Rodgers) -- 5. From sales obsession to marketing effectiveness -- 6. Marketing's drive to maturity -- 7. The future marketing manager -- 8. The marketing planning process (with Karen F.A. Fox) -- 9. A framwork of marketing image management (with Howard Barich) -- 10. Turbo marketing through time compression (with Paul J. Stonich) -- 11. Auditing the marketing function (with William H. Rodgers and Gerard A. Osborne) -- 12. Boards should tune in to corporate marketing programs -- 13. The marketing consultant (with Robert Spekman) -- 14. A three-part plan for upgrading your marketing department for new challenges -- 15. Ending the war between sales and marketing (with Neil Rackham and Suj Krishnaswamy) -- 16. What CEOs need to know and do about marketing (with John C. Westman) -- 17. Marketing : the unappreciated workhorse -- 18. Rethinking the chain : make marketing leaner, faster and better (with Robert Shaw) -- 19. Kotler, marketing, and me / Patrick Barwise -- 20. Philip is everywhere / Hugh Davidson -- 21. Philip Kotler : the great marketing generalist / Winston Fletcher. | ||
650 | _aMarketing | ||
650 | _aMarketing research | ||
650 | _aKotler, Philip | ||
700 | _aSheth, Jagdish N., ed. | ||
700 | _aAmbler, Tim, ed. | ||
942 | _cBOOKS |