000 00325nam a2200133Ia 4500
999 _c186634
_d186634
020 _a8132105192
040 _cCUS
082 _a658.8
_bSHE/L
245 0 _aLegends in marketing: Philip Kotler/
_cseries editor, Jagdish N. Sheth ; volume editor, Robert C. Blattberg.
260 _aNew Delhi:
_bSAGE,
_c2012.
300 _a9 v. (xxxv, 404 p.) :
_bill. ;
_c26 cm.
440 _a(Legends in marketing)
500 _aV. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
505 _a1. Elements in a theory of growth stock valuation -- 2. The use of mathematical models in marketing -- 3. Toward an explicit model for media selection -- 4. The competitive marketing simulator : a new manaement tool -- 5. Quantitative analysis in marketing research courses -- 6. Computerized media selection : some notes on the state of the art -- 7. Evaluating competitive marketing strategies through computer simulation -- 8. New mathematics for marketing planning -- 9. A design for the Firm's Marketing Nerve Center -- 10. Operations research in marketing -- 11. Decision processes in the marketing organization -- 12. Computer simulation in the analysis of new-production decisions -- 13. Mathematical models of individual buyer behavior -- 14. The future of the computer in marketing -- 15. Marketing simulations : review and prospects (with Randall L. Schultz) -- 16. Corporate models : better marketing plans -- 17. A guide to gathering expert estimates : the treatment of unscientific data -- 18. Operations research in merketing -- 19. Pioneering days of operations research in marketing / Andris A. Zoltners -- 20. Kotler's simulation modeling / Lakshman Krishnamurthi -- 21. Commentaries on some selected works of Philip Kotler / Anne Coughlan.
650 _aMarketing
650 _aMarketing research
650 _aKotler, Philip
700 _aSheth, Jagdish N., ed.
700 _aBlattberg, Robert C., ed.
942 _cBOOKS