000			00340nam a2200133Ia 4500
999			_c186625 _d186625
020			_a9788132110033
040			_cCUS
082			_a658.8 _bSHE/L
245		0	_aLegends in marketing. Yoram (Jerry) Wind/ _cseries editor, Jagdish N. Sheth ; volume editor, Robert J. Thomas.
260			_aNew Delhi: _bSage, _c2014.
300			_a8 v. (325 p.) : _bill. ; _c25 cm.
440			_a(Legends in marketing)
500			_aVolume 1. Organizational Buying Behavior -- Volume 2. Consumer Behavior -- Volume 3. Product and New Product Management -- Volume 4. Marketing Strategy -- Volume 5. Market Segmentation -- Volume 6. Global Marketing -- Volume 7. Marketing Research and Modeling -- Volume 8. The Future of Marketing.
505			_aVolume 1: Organizational Buying Behavior Volume Introduction: Yoram (Jerry) Wind-Building the Foundation of Organizational Buying Behavior - Robert J. Thomas Organizational Buying Processes The Determinants of Industrial Buyer's Behavior A General Model for Understanding Organizational Buying Behavior (with Frederick E. Webster, Jr.) Emerging Models of Organizational Buying Processes (with Francesco M. Nicosia) Drivers of Organizational Buying BehaviorIndustrial Source Loyalty A Reward-Balance Model of Buying Behavior in OrganizationsIndustrial Buying as Organizational Behavior: A Guideline for Research Strategy (with Frederick E. Webster, Jr.) The Organizational Buying Center Organizational Buying Center: A Research Agenda The Boundaries of Buying Decision Centers The Linking Pin Role in Organizational Buying Centers (with Thomas S. Robertson) Industrial Market Segmentation Industrial Market Segmentation (with Richard Cardozo)Industrial Market Segmentation under Conditions of Intra-Organizational Heterogeneity Industrial Market Segmentation Under Conditions of Intra-Organizational Heterogeneity Segmenting Industrial Markets (with Robert J. Thomas) Creative Insights on Markets of Organizations Market-Based Guidelines for Design of Industrial Products (with John F. Grashof and Joel D. Goldhar) Organizational Psychographics and Innovativeness (with Thomas S. Robertson) Organizational Cosmopolitanism and Innovativeness (with Thomas S. Robertson) Evolving Futures in Organizational Buying Behavior On the Study of Industrial Buying Behavior: Current Practices and Future Trends (with Frederick E. Webster, Jr.)Blurring the Lines: Is There a Need to Rethink Industrial Marketing?Organizational Buying Behavior in an Interdependent World (with Robert J. Thomas) Perspectives of Other Scholars The Influence of Jerry Wind on Organizational Buying Behavior - Wesley J. Johnston Perspectives on Yoram Wind's Contributions to Organizational Buying Behavior - Arch G. Woodside Organizational Buying Behavior: Where We Have Been and Where We Need to Go - Robert E. Spekman ROBERT J. THOMAS INTERVIEWS YORAM 'JERRY' WINDA Conversation with Yoram 'Jerry' Wind
650			_aConsumer behavior
650			_aMarketing
650			_aMarketing research
700			_aSheth, Jagdish N., ed.
700			_aThomas, Robert J., ed.
942			_cBOOKS