000 | 00335nam a2200133Ia 4500 | ||
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999 |
_c186620 _d186620 |
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020 | _a9788132105183 (set) | ||
040 | _cCUS | ||
082 |
_a658.80092 _bSHE/L |
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245 | 0 |
_aLegends in marketing: Kent B. Monroe/ _cseries editor, Jagdish N. Sheth ; volume editor, Manjit S. Yadav. |
|
260 |
_aNew Delhi: _bSage, _c2011. |
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300 |
_a7 v. (xxvii, 381 p.) : _bill. ; _c25 cm. |
||
440 | _a(Legends in marketing) | ||
500 | _aV. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer -- v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan -- v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami -- v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell -- v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan -- v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer -- v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith. | ||
505 | _a1. Pricing and Marketing Management 2. Integrating Marketing and Finance 3. Pricing Decisions 4. Price Bundling 5. Pricing On the Internet 6. Pricing and Public Policy 7. Perspectives of Other Scholars 8. Manjit Yadav Interviews Kent Monroe | ||
650 | _aPricing | ||
650 | _aMarketing | ||
700 | _aSheth, Jagdish N., ed. | ||
700 | _aYadav, Manjit S., ed. | ||
942 | _cBOOKS |