000			00335nam a2200133Ia 4500
999			_c186617 _d186617
020			_a9788132105183 (set)
040			_cCUS
082			_a658.80092 _bSHE/L
245		0	_aLegends in marketing: Kent B. Monroe/ _cseries editor, Jagdish N. Sheth ; volume editor, Lan Xia.
260			_aNew Delhi: _bSage, _c2011.
300			_a7 v. (xxxv, 185 p.) : _bill. ; _c25 cm.
440			_a(Legends in marketing)
500			_aV. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer -- v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan -- v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami -- v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell -- v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan -- v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer -- v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith.
505			_a1. Conceptual Foundations of Price Fairness Research 2. Extending Price Fairness Research 3. Price Fairness and Marketing on the Internet 4. Perspectives of Other Scholars 5. Lan Xia Interviews Kent Monroe
650			_aMarketing
650			_aPricing
700			_aSheth, Jagdish N., ed.
700			_aXia, Lan, ed.
942			_cBOOKS