000			00335nam a2200133Ia 4500
999			_c186615 _d186615
020			_a9788132105183 (set)
040			_cCUS
082			_a658.80092 _bSHE/L
245		0	_aLegends in marketing: Kent B. Monroe/ _cseries editor, Jagdish N. Sheth ; volume editor, Albert J. Della Bitta.
260			_aNew Delhi: _bSage, _c2011.
300			_a7 v. (xxxiv, 279 p.) : _bill. ; _c25 cm.
500			_aV. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer -- v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan -- v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami -- v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell -- v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan -- v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer -- v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith.
505			_a1. Extending the Reference Price Concept 2. Examining the Effects of Contextual Information 3. Extensions to Online Marketing 4. Perspectives of Other Scholars 5. Albert J Della Bitta Interviews Kent Monroe
650			_aMarketing
650			_aPricing
700			_aSheth, Jagdish N., ed.
700			_aBitta, Albert J. Della, ed.
942			_cBOOKS