| 000 | 00360nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c186609 _d186609 |
||
| 020 | _a9781412991292 | ||
| 040 | _cCUS | ||
| 082 |
_a658.802 _bMCK/S |
||
| 100 | _aMcKenzie-Mohr, Doug. | ||
| 245 | 0 |
_aSocial marketing to protect the environment/ _cDoug McKenzie-Mohr. |
|
| 260 |
_aLos Angeles: _bSage, _c2012. |
||
| 300 |
_axiv, 237 p. : _bill. ; _c26 cm. |
||
| 505 | _a1 Introduction. Fostering sustainable behavior 2 Influencing behaviors in the residential sector. Reducing waste 3 Protecting water quality 4 Reducing emissions 5 Reducing water use 6 Reducing energy use 7 Protecting fish and wildlife habitats 8 Influencing behaviors in the commercial sector. Reducing waste 9 Protecting water quality 10 Reducing emissions 11 Reducing water use 12 Reducing energy use 13 Going forward. 14 Concluding thoughts and recommendations | ||
| 650 | _aSocial marketing | ||
| 650 | _aGreen marketing | ||
| 650 | _aEnvironmental protection | ||
| 942 | _cWB16 | ||