000 | 01223nam a2200181Ia 4500 | ||
---|---|---|---|
999 |
_c186119 _d186119 |
||
020 | _a9781119942252 | ||
040 | _cCUS | ||
082 |
_a650.072 _bSEK/R |
||
100 |
_aSekaran, Uma. _910086 |
||
245 | 0 |
_aResearch methods for business: a skill-building approach/ _cUma Sekaran. |
|
250 | _a6th ed. | ||
260 |
_aNew York: _bJohn Wiley & Sons, _c2015. |
||
300 | _a423 p. | ||
505 | _a1. Introduction to research 2 The scientific approach and alternative approaches to investigation 3 The broad problem area and defining the problem statement 4 The critical literature review 5 Theoretical framework and hypothesis development 6. Elements of research design 7. Data collection methods: Introduction and interviews 8 Data collection methods: Observation 9.9 Data collection methods: Questionnaires 10. Experimental designs 11. Measurement of variables: Operational definition 12. Measurement: Scaling, reliability, validity 13. Sampling 14. Quantitative data analysis 15. Quantitative data analysis: Hypothesis testing 16. Qualitative data analysis 17. The research report. | ||
650 |
_aBusiness--Research--Methodology _911334 |
||
650 |
_aBusiness--Research _911335 |
||
942 |
_cWB16 _05 |