000			00375nam a2200133Ia 4500
999			_c185979 _d185979
020			_a9781412948395
040			_cCUS
082			_a302.2 _bWIN/U
100			_aWindahl, Sven.
245		0	_aUsing communication theory: an introduction to planned communication/ _cSven Windahl and Benno H. Signitzer with Jean T. Olson
260			_aNew York: _bSage, _c2009.
300			_aix, 302 p. : _bill. ; _c24 cm.
505			_aPreface Note on the New Edition 1 Introduction Part I The Basics 2 Conceptual Tools 3 The Nature of Communication Planning 4 Not All Problems Are Communication Problems 5 Categorization of Basic Strategies Part II Theoretical Approaches to Communication Planning 6 Multi-Step Flow Approaches (1); The Two-Step Model 7 Multi-Step Flow Approaches (2): Diffusion of Innovations Theory 8 A Network Approach 9 Systems Theory Perspectives 10 Social Marketing Perspectives 11 Communication Campaigns: A Meeting Place for Different Approaches Part III The Elements of Mass Communication Theories 12 The Sender/Communicator 13 The Message 14 The Medium 15 The Audience 16 Effects Afterword Glossary Bibliography Index
650			_aMass media--Planning
650			_aCommunication planning
650			_aCommunication--Philosophy
700			_aSignitzer, Benno H.
700			_aOlsen, Jean T.
942			_cWB16