000			01564cam a22002294a 4500
003			OSt
005			20220823163310.0
008			220823b |||||||| |||| 00| 0 eng d
020			_a9780195676969 (pbk.)
020			_a0195676963 (pbk.)
040			_cCUS
082	0	0	_a381.072 _bEAS/M
100			_aEaswaran, Sunanda _912366
245	1	0	_aMarketing Research: Concepts, Practices, and Cases
260			_aOxford ; _aNew York : _bOxford University Press, _c2006.
300			_ax, 605 p. : _bill. ; _c24 cm.
505			_aChapter 1. Introduction to Marketing Research Nature and Scope of Marketing Research The Role of Research in Marketing Practical Tips for Researchers Chapter 2. Planning for Marketing Research Stages in Planning Marketing Research Types of Research Types and Sources of Data Experimentation Interview Techniques Sampling Designing Questionnaires and Interview Guides Building Attitude Exploration into Questionnaires Chapter 3. Implementing Research: Quantitative Surveys Fieldwork, Data Editing, Tabulation, and the Basic Concepts of Analysis Specific Techniques for Analysis of Data Computer Based Techniques of Data Analysis Chapter 4. Qualitative Research and its Implementation Qualitative Research Qualitative Research Methodology Analysis and Interpretation of Qualitative Research Data Chapter 5. Getting Meaning Out of Data and its Application
650		0	_aMarketing research. _912368
650		0	_aMarketing research -- Case studies. _912369
700			_aSingh, Sharmila J. _912367
942			_cWB16 _2ddc
999			_c1857 _d1857